PRICING SECURITIES IN INCOMPLETE MARKETS BY MERTON'S FORMULA Mogens Bladt IIMAS, UNAM, Mexico In this talk we present an actuarial argument for Merton's formula with risk-neutral preferences. This formula was first derived by Samuelson (1965) and later extended by Merton and Samuelson (1969) for options. We derive the formula for a general derivative security and apply it to an incomplete market where prices of a security is fitted by a Levy process. Comparison to competing methods for pricing in incomplete markets via the Esscher transform or exponential tilting is performed. The main advantage of Merton's formula is that it operates under the original distributional measure. Hence the pricing principle is not affected by incompleteness of the market.