BALANCING PROFIT POTENTIAL VERSUS RISK AND CORPORATE LIABILITIES. A MODEL FOR CORPORATE STRATEGY Michael Taksar Department of Applied Mathematics, SUNY Stony Brook The proposed diffusion model deals with an optimal dividend pay-out policy and risk control of a corporate entity e.g., an insurance company, subject to a constant liability payment stream such as payments on bonds. At each moment of time the management of the company makes a decision of the amount of dividends paid-out to the shareholders. There is also a possibility to reduce risk exposure by conducting a less aggressive business activity, which also results in a smaller potential profit. In the case of the insurance company the latter means "reinsurance", that is redirecting some of its premiums to another carrier. The objective is to find the optimal risk and dividend pay-out policy, which maximizes the total discounted dividend pay-outs. To solve this problem we use methods and techniques of consumption/investment models in Financial Mathematics, which we "modernize" by application of singular stochastic control. The optimal policy is to keep the company's reserve under a certain optimal level, paying any excess as a dividend. The optimal risk control policy depends on the current amount of reserve. Its structure is very much dependent on the ratio of the maximum expected profit and liability payments. When this ratio is small the company should take the maximal risk whatever its current financial status is. On the other hand, if that ratio is high enough, then the risk as a function of the current reserve increases until it reaches the maximal level. This level is below the level when the dividends should be paid out.