Anders Evenås och Ronny Alex Hedging Strategy Optimization under Proportional Transaction Costs Abstract In this work hedging strategies for the European call option, the Power call option and the Binary option, in a discrete time model and under proportional transaction costs, are investigated. In continuous time without transaction costs a replicating portfolio can be created, but if transaction costs are introduced continuous rebalancing will lead to ruin. In this work we assume that trading only takes place at predefined time steps. We study delta and gamma to formulate strategies and to decide when it is profitable to rebalance the portfolio. Furthermore we use the European call option to hedge the Power call option and the Binary option. The strategies will be compared with an optimal buy and hold strategy. We will compare our strategies by comparing worst case values, which are based on the upper 5% quantile for the losses. All the results are numerically simulated. It turns out that the best results are obtained when the value of gamma decides if the portfolio should be rebalanced or not. For the Power call option and the Binary option it turns out that the strategy can be much improved by hedging with European call options instead of the underlying asset.