Maria Nilsson and Sara Jönsson Portfolio optimization - How to maximize your expected utility? Abstract The foundation of modern portfolio theory is how to maximize your expected utility. Mean-variance analysis says that this could be done only knowing the mean and the variance of the portfolio. This theory comes from a Taylor expansion of the two first moments of the expected utility. This however is only true if the investor has a quadratic utility function or the returns are normally distributed and for a short holding period. It is a well known fact that these assumptions are not realistic. We want to compare this method of making a Taylor expansion with a direct utility maximization method and a L2 projection method. How do these methods perform when having more fat-tailed distributed returns, different utility functions and for different holding periods? We study the methods performances for simulated normally distributed and Student's t-distributed returns as well for real data consisting of 28 stocks chosen from OMXS30. The utility functions that are used are the logarithmic and the power utility functions. The resulting portfolio is evaluated considering its expected utility, expected wealth, standard deviation, Value at Risk and Expected Shortfall with the different holding periods of two months, one year and five years. The conclusion is that the direct utility maximization gets the highest expected utility and the L2 projection model is also a good approximation for holding periods of two months and one year. The mean-variance framework however has the significantly lowest expected utility.